Insights davos 2025

  • 21st of January
  • Seehof hotel, davos
  • 7:00-15:00
  • 60 guests

“Shaping  the  Future  of  the  World  Economy:  Strategic  Decisions  Powered  by  Data  and  Human  truth”

In a world where transformation and constant change are the new normal, every industry, company, education system, and governing institution must evolve to stay relevant. As we face the future, critical questions emerge:

01

Where are we heading?

02

How do we prioritize amidst rapid change?

03

What factors should guide our transformation?

04

And most importantly, who are the leaders we
trust to shape this future?

Transformation  requires  not  only  vision  but  also  resilience—built  through  constant  research  and  the  ability  to  adapt  to  uncertainty.

Insights Lighthouse highlights the key factors and state-of-the-art methodologies that empower decision-makers to develop failure resilience in an ever-changing world.

By combining the power of AI-driven insights with the critical thinking and experience of human judgment, we offer the tools needed to make informed, strategic decisions that drive meaningful change.

At the Insights  Lighthouse  executive  reception,  C-level  executives , thought  leaders,  and  policymakers  will  join  forces  with  the  leaders

to discuss how constant research supports innovation and reduces the impact of failure.

From investment and corporate strategy to digital transformation and product development, we’ll explore how insights professionals can guide leaders through complex decisions.

These discussions will showcase how data analytics and professional expertise can drive resilient, well-balanced decisions.

Join  us  to  learn  how  the  leaders  of  tomorrow  can  make  smarter,  data-driven  choices  that  balance  AI  technology

with human intuition, helping to navigate the uncertainties of the 5th Industrial Revolution.

Whether you’re an executive steering your organization through transformation or an insights professional driving strategy, this event is your opportunity to influence the future of the world economy.

event speakers

  • Exclusive part
  • Morning (09:00 - 13:00)
  • Afternoon (13:00 - 15:15)
  • Exclusive Interview (09:00 - 15:30)
7:00 - 7:30

VIP Guests Registration

Location: Main Hall

7:30 - 8:00

VIP Breakfast

Location: Main Gala Room

Exclusive part of the event is opened by the event host and founder:

  • Nick Graham - Event Host, former SVP Global Head of Insights Analytics, Mondelez, Founder of Vertemis
  • Liubov Ruchinskaya - Founder of Insights Lighthouse
08:00 - 08:30

How AI Can Elevate Spiritual Intelligence and Personal Wellbeing

Speaker:

08:30 - 09:00

Session on "Strategic Decisions Powered by Human ^ AI"

Speaker:

09:00 - 09:40

Round table discussion

Moderator:


Tables:

09:40 - 10:00

Coffee Break

Location: Main Gala Room

9:00 - 10:00

Guests Registration

Location: Main Hall

10:00

Official part of the event is opened by the event host and founder:

  • Nick Graham - Event Host, former SVP Global Head of Insights Analytics, Mondelez, Founder of Vertemis
  • Liubov Ruchinskaya - Founder of Insights Lighthouse
10:00 - 10:30

Adapt or fade: The path ahead for Insight Department

Short note on the business debate:

  • The rise of ai, the rising speed of business and other disruptions change the expectations on modern Insights Departments.
  • This also impacts the working relationship between agencies, insight departments and the business.
  • In this fireside chat, we shed light on the rising expectations and required changes from the perspective of insights departments, the business, and research agencies.

Moderator:


Speakers:

  • Oggie Kapetanovic - President heat-not-burn/IQOS, Philip Morris International
  • Julie Lecuyer Alizant - Senior Global Strategic Insights and Analytics Director for Dairy, Shopper & Sustainability, Danone
10:30 - 11:00

Insights and Investment: Developing Failure resilience through continuous Research in an Age of Exponential Innovation

Short note on the business debate:

  • Insights professionals provide the necessary data to balance risk-taking and informed decision-making in high-stakes investment strategies
  • Discussion on the role of continuous research in navigating market disruptions and monetary policy shifts
  • Case studies on companies that have used insights to successfully mitigate risk in sustainable investments

Moderator:


Speakers:

11:00 - 11:30

Corporate Strategy: Empowering Industries with Strategic Insights in the Age of Intelligence

Short note on the business debate:

  • Discuss the integration of insights into corporate strategy as industries undergo constant transformation.
  • How insights can help companies anticipate market disruptions, driving long-term strategic planning in manufacturing, financial services, and technology
  • The evolving role of insights professionals as strategic advisors to the C-suite

Moderator:


Speakers:

11:30 - 12:00

The Role of Insights in Navigating Businesses Through Geopolitical and Economic Fragmentation

Short note on the business debate:

  • Explore how insights professionals are essential to guiding the business leaders at the time of economic transformation across industries such as healthcare, FMCG
  • Discussion on how constant research, foresight and predictive modelling can help predict macroeconomics shifts and set up future back thinking
  • Insights as a collaboration tool to reimagine the way we operate at the new Intelligent Age amid the 5th industrial revolution

Moderator:


Speakers:

  • Silke Bochat , Global Head of Design, Weleda
  • Dr. Ivan Terekhov - Director Research and Intelligence, Lufthansa
  • Francky David – Senior Executive Insights Strategy & Competitive Intelligence, Nestlé
  • Manuela Kautzsch - Head of Global Insights, Crop Protection Syngenta
  • Mara Hummel - Associate Director of Global Clinical Operations, Team Leader, Roche
12:00 - 13:00

Lunch

Location: Collaboration room

13:00 - 13:30

Redefining Marketing in the Trust Economy

Short note on the business debate:

  • How brands can prepare for disruptions while building Trusted Differentiation
  • How aligning with societal values—such as sustainability and social responsibility—can help brands resonate deeply and authentically with people
  • What is the future role of marketing and insights in building adaptive marketing strategies during economic uncertainty

Moderator:


Speakers:

13:30 - 14:00

The Future of insights — Data-Driven Decisions with a Human Touch in a volatile world

Short note on the business debate:

  • Debate the increasing need for constant research across all corporate functions: investment, digital transformation, HR, product development, and marketing
  • How companies can establish dedicated insights departments and elevate the role of insights professionals in strategic decision-making
  • Discussion on how C-level executives can use insights for better decision-making, with a focus on digital transformation, employee engagement, and innovation

Moderator:

  • Nick Graham - former SVP Global Head of Insights Analytics, Mondelez, Founder, Vertemis

Speakers:

14:00 - 14:30

Harnessing AI and Human Intuition for Sustainable Growth in the 5th Industrial Revolution

Short note on the business debate:

  • Balance between human led and tech led strategy
  • Maximizing shareholder value vs. stakeholder value
  • Accountability in decision making in AI era

Moderator:


Speakers:

  • Giles Hedger - Global Consumer Planning Director, Diageo
  • Betul Susamis Unaran - Chief Commercial Officer (CCO) and Member of the Executive Leadership Team, Unilabs
  • Ann Dunkin , Chief Information Officer, U.S. Department of Energy, Washington, D.C.
  • Anneleen Waterloos - Vice President Data, Insights, and Analytics, Philip Morris International
  • Vanessa Vachon - International Business Transformation, Pfizer
14:30 - 15:15

Closing Network Reception

Location: Collaboration room

09:00 - 15:30

Exclusive Interview Opportunity

Throughout the day, the speakers, sponsors, industry leaders, and board advisors are invited to participate in the interviews podcast sessions. Share your insights, expertise, and vision with a global audience. These professionally recorded sessions will highlight your thought leadership and contributions to shaping the future of insights and business growth.


Moderator:

Join us to amplify your voice and leave a lasting impact. Contact the interview coordinators to reserve your spot.

event speakers

Pranjal Sharma

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Economic Analyst, Advisor and Author

LinkedIn

James Sallows

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the LEGO group

Global Head

LinkedIn

VALENTINA TARCHINSKAYA

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COLGATE-PALMOLIVE

Chief Legal Marketing Officer Europe & Africa Eurasia

LinkedIn

SILKE BOCHAT

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WELEDA

Global Design Head

LinkedIn

FRANCKY DAVID

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NESTLE

Senior Executive, Insights, Strategy & Competitive Intelligence

LinkedIn

DR. IVAN TEREKHOV

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Lufthansa Innovation

Global Director Research and Intelligence

LinkedIn

Joanna Dumont

Photo

DANONE

VP Global Strategy and Insights 

LinkedIn
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event location

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Seehof hotel, Davos

insights davos 2025

21st of January 7:00-15:00
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Our reviews

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“As I’m returning from
Davos, I’m sharing some
thoughts I bring back home.“

“In case you’re still wondering, AI is at the center of Every. Single. Conversation.

The future of work is there already. On the panel I was speaking, we had a very good conversation on how AI can alleviate the burden of a faster paced world on workers: more questions, more frequently, on more topics, with ever less resources and teams.”

Founder & CEO at Descartes & Mauss

Maurice NDiaye

LinkedIn
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“Ich bin heute also in
#Davos gewesen, beim
#InsightLighthouse“

“organisiert von Dr. Liubov Ruchinskaya in Zusammenarbeit mit ESOMAR im Rahmen des #WorldEconomicForum.

Mein erstes Fazit: Ich bin schwer beeindruckt und nachhaltig imponiert. Man merkt deutlich, dass hier die Fäden der Macht zusammenlaufen und alles, was Rang und Namen hat, in Politik, Wirtschaft und Gesellschaft hier versammelt ist.“

Managing Director @AMR Advanced Market Research, Owner & Managing
Director @moweb research

Herbert Höckel

LinkedIn
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"Hey, Joris, how was
Davos?"

“This question I've been asked repeatedly upon returning from the World Economic Forum, so I decided to write an article about it! (And yes, it was mind-blowing )

For all of you who share my nerdy passion for insights and the Market Research industry, do check out the article below and share your thoughts with me. Let’s keep this important conversation going!”

CEO at EyeSee

Joris De Bruyne

LinkedIn
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“What a sparkling
start of the New Year
with the opportunity“

“to speak at the 2024 WORLD ECONOMIC FORUM in DAVOS at the INSIGHTS LIGHTHOUSE together with an international group of marvellous and insightful leaders about key thundering topics.

A Big Thank you to Dr. Liubov Ruchinskaya  for your outstanding organization of the event and to Valentina Tarchinskaya for her compelling moderation.”

International Marketing Enabling Partner@ ROCHE

Chiara Bolognini

LinkedIn
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