Insights davos 2025

  • 21st of January
  • Seehof hotel, davos
  • 7:00-15:00
  • 60 guests

“Shaping  the  Future  of  the  World  Economy:  Strategic  Decisions  Powered  by  Data  and  Human  truth”

In a world where transformation and constant change are the new normal, every industry, company, education system, and governing institution must evolve to stay relevant. As we face the future, critical questions emerge:

01

Where are we heading?

02

How do we prioritize amidst rapid change?

03

What factors should guide our transformation?

04

And most importantly, who are the leaders we
trust to shape this future?

Transformation  requires  not  only  vision  but  also  resilience—built  through  constant  research  and  the  ability  to  adapt  to  uncertainty.

Insights Lighthouse highlights the key factors and state-of-the-art methodologies that empower decision-makers to develop failure resilience in an ever-changing world.

By combining the power of AI-driven insights with the critical thinking and experience of human judgment, we offer the tools needed to make informed, strategic decisions that drive meaningful change.

At the Insights  Lighthouse  executive  reception,  C-level  executives , thought  leaders,  and  policymakers  will  join  forces  with  the  leaders

to discuss how constant research supports innovation and reduces the impact of failure.

From investment and corporate strategy to digital transformation and product development, we’ll explore how insights professionals can guide leaders through complex decisions.

These discussions will showcase how data analytics and professional expertise can drive resilient, well-balanced decisions.

Join  us  to  learn  how  the  leaders  of  tomorrow  can  make  smarter,  data-driven  choices  that  balance  AI  technology

with human intuition, helping to navigate the uncertainties of the 5th Industrial Revolution.

Whether you’re an executive steering your organization through transformation or an insights professional driving strategy, this event is your opportunity to influence the future of the world economy.

event speakers

  • Morning (08:00-13:00)
  • Afternoon (13:00-15:00)
8:00-8:30

VIP Guests Registration

8:30-9:30

VIP Breakfast

round table discussion (limited to 30-45 ppl)

13:20 – 13:50

5th Industrial Revolution 

09:30-10:00

Guests Registration & coffee and open buffet

10:00-10:30

Business debate

“Leadership of Tomorrow: Data-Driven Intuition for Effective Decision Making”

Key Question: What are the key qualities and skills future leaders need, and how can they combine data-driven insights with intuition?

Short note on the presentation:  

  • Explore the role of data-driven intuition, combining critical thinking and emotional intelligence in decision-making.
  • Future leaders must not only rely on insights professionals but also educate themselves in new data methods and research techniques.
  • In the AI era, critical thinking will be essential to distinguish fact from ‘deep fake’ [fiction] and avoid manipulation by misinformation or false narratives.

Key takeaways:

  • Data-driven intuition as a key future leadership skill.
  • Insights professionals as both providers of vision and educators on new approaches.
  • The role of critical thinking in navigating AI-driven challenges.
10:30-11:00

Business debate

“Insights and Investment: Developing Failure resilience through Continuous Research” 

Key Question: How can continuous research and data insights analytics help companies develop growth mindset and resilience to inevitable failures in innovation? 

Short note on the presentation:  

  • Insights professionals provide the necessary data to balance risk-taking and informed decision-making in high-stakes investment strategies.
  • Discussion on the role of continuous research in navigating market disruptions and monetary policy shifts.
  • Case studies on companies that have used insights to successfully mitigate risk in sustainable investments.

Key takeaways:

  • The role of insights in shaping investment strategy and reducing risk.
  • Continuous research as a foundational component in investment decisions.
  • Successful case studies of leveraging data for risk mitigation in key sectors.
11:00-11:30

Business debate

“Corporate Strategy: Insights as Strategic Drivers in Continuous Change”

Key Question: State of the Insights in corporations. How can insights professionals drive corporate strategy amid continuous change and the 4th Industrial Revolution?

Short note on the presentation:  

  • Discuss the integration of insights into corporate strategy as industries undergo constant transformation.
  • How insights can help companies anticipate market disruptions, driving long-term strategic planning in manufacturing, financial services, and technology.
  • The evolving role of insights professionals as strategic advisors to the C-suite.

Key takeaways:

  • The strategic role of insights in guiding corporate decision-making.
  • How insights professionals can anticipate change and drive long-term planning.
  • Insights as a bridge between technology, sustainability, and corporate strategy.
11:30-12:00

Business debate

“World Economy Transformation: Insights Leading the Way”

Key Question: How can insights guide the transformation of the global economy in key industries, governance and political institutions?

Short note on the presentation:  

  • Explore how insights professionals are essential to guiding economic transformation across industries such as healthcare, education, energy, and supply chains.
  • Discussion on constant research as a necessity in managing global supply chain complexities, digital transformation, and new economic models.
  • Insights as a tool to reimagine industries amid the 4th industrial revolution.

Takeaways:

  • Insights guiding the transformation of key sectors in the global economy.
  • Constant research as a critical tool for anticipating changes in global markets.
  • Real-world examples of insights shaping economic transformation.
12:00-13:00

lunch

13:00-13:30

Business debate

“The Future of Insights — How to create People Centricity and Drive Conviction to take Data Driven Business Decisions”

Key Question: How will insights professionals shape the future of corporate decision-making and strategy?

Short note on the presentation:  

  • Debate the increasing need for constant research across all corporate functions: investment, digital transformation, HR, product development, and marketing.
  • How companies can establish dedicated insights departments and elevate the role of insights professionals in strategic decision-making.
  • Discussion on how C-level executives can use insights for better decision-making, with a focus on digital transformation, employee engagement, and innovation.

Takeaways:

  • Insights professionals are becoming essential across corporate functions.
  • There is a need for continuous research to support innovation and reduce risks.
  • Insights as a tool to foster cross-departmental collaboration and corporate growth.
13:30-14:00

Business debate

“AI technology with human intuition, helping to navigate the uncertainties of the 5th Industrial Revolution”.

14:00-15:00

Closing Networking

event speakers

Pranjal Sharma

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Economic Analyst, Advisor and Author

LinkedIn

James Sallows

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the LEGO group

Global Head

LinkedIn

ANNA FORDKORT

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BEIERSDORF

Global head Consumer Market Intelligence

LinkedIn

NITESH PRIYADARSHI

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DANONE

Global Head of Insights & Analytics

LinkedIn

VALENTINA TARCHINSKAYA

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COLGATE-PALMOLIVE

Chief Legal Marketing Officer Europe & Africa Eurasia

LinkedIn

SILKE BOCHAT

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WELEDA

Global Design Head

LinkedIn

FRANCKY DAVID

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NESTLE

Senior Executive, Insights, Strategy & Competitive Intelligence

LinkedIn

DR. IVAN TEREKHOV

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Lufthansa Innovation

Global Director Research and Intelligence

LinkedIn

Joanna Dumont

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DANONE

VP Global Strategy and Insights 

LinkedIn

STEPHAN GANS

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PEPSICO

SVP, Chief Insights & Analytics Officer

LinkedIn
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event location

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Seehof hotel, Davos

insights davos 2025

21st of January 7:00-15:00
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Our reviews

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“As I’m returning from
Davos, I’m sharing some
thoughts I bring back home.“

“In case you’re still wondering, AI is at the center of Every. Single. Conversation.

The future of work is there already. On the panel I was speaking, we had a very good conversation on how AI can alleviate the burden of a faster paced world on workers: more questions, more frequently, on more topics, with ever less resources and teams.”

Founder & CEO at Descartes & Mauss

Maurice NDiaye

LinkedIn
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“Ich bin heute also in
#Davos gewesen, beim
#InsightLighthouse“

“organisiert von Dr. Liubov Ruchinskaya in Zusammenarbeit mit ESOMAR im Rahmen des #WorldEconomicForum.

Mein erstes Fazit: Ich bin schwer beeindruckt und nachhaltig imponiert. Man merkt deutlich, dass hier die Fäden der Macht zusammenlaufen und alles, was Rang und Namen hat, in Politik, Wirtschaft und Gesellschaft hier versammelt ist.“

Managing Director @AMR Advanced Market Research, Owner & Managing
Director @moweb research

Herbert Höckel

LinkedIn
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"Hey, Joris, how was
Davos?"

“This question I've been asked repeatedly upon returning from the World Economic Forum, so I decided to write an article about it! (And yes, it was mind-blowing )

For all of you who share my nerdy passion for insights and the Market Research industry, do check out the article below and share your thoughts with me. Let’s keep this important conversation going!”

CEO at EyeSee

Joris De Bruyne

LinkedIn
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“What a sparkling
start of the New Year
with the opportunity“

“to speak at the 2024 WORLD ECONOMIC FORUM in DAVOS at the INSIGHTS LIGHTHOUSE together with an international group of marvellous and insightful leaders about key thundering topics.

A Big Thank you to Dr. Liubov Ruchinskaya  for your outstanding organization of the event and to Valentina Tarchinskaya for her compelling moderation.”

International Marketing Enabling Partner@ ROCHE

Chiara Bolognini

LinkedIn
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