Insights lions 2024

event speakers

  • Morning (08:00-13:00)
  • Afternoon (13:00-15:30)
  • Late afternoon (15:30-18:00)
  • Evening (18:00-21:30)
08:00 - 08:40

Guests gathering & Registration & Coffee

08:40 - 8:45

Hosts’ Opening Remarks

Photo James Sallows

the LEGO group (UK)

Global Head of
Marketing Effectiveness

Photo Kimfer Flanery-Rye

Inclusion Equals (USA)

Founder, Principal DEI
and Culture Practitioner

08:45 - 08:50

Welcome speach

Photo Liubov Ruchinskaya

Insights lighthouse (Switzerland)

Founder

08:50- 9:20

Keynote presentation:

"Future of Insights...Human^AI - Foresight/Decision Intelligence"

Short note on the presentation:

  • Insights has been under the “relevancy threat” for the past 15 years.
  • While Insights has mainly headed off these “threats” without transforming itself, its importance eroded and the threat remains and increasing
  • Insights needs to aggressively and proactively change who they are and what they do and move up in the value creation to avoid obsolescence
  • Let’s Imagine INSIGHTS of the FUTURE. Will “Insights” stay as a term?
Photo Eugene Roytburg

Cloverpop (USA)

CEO

Photo Joanna Dumont

Danone (France)

VP Global Strategy and Insights

09:20 - 09:50

Keynote presentation:

"Unlocking Brand Growth with (Gustavo) Gusto: The Power of Mental Availability"

Short note on the presentation:

  • How Gustavo Gusto is leveraging Mental Availability for brand growth and being ever present in the minds of consumers.
  • Explore the transformative power of Mental Availability, the innovative Brand Health Tracking method by the Ehrenberg-Bass Institute.
  • Understand its effectiveness in guiding strategic brand positioning and communication.
Photo Tizian Bonus

Appinio (Germany)

Chief Revenue Officer

Photo Tom Nollau

Gustavo Gusto (Germany)

Director Media

09:50 - 10:20

Panel discussion:

"Role of insights, design and intelligence to foster creativity"

Moderator:

Joanna Dumont - VP Global Strategy and Insights @Danone (France)

Panellists:

  • Silke Bochat - Global Design Head @ Weleda (Switzerland)
  • Vesna Hajnšek - Senior Manager Intelligence @ SWAROVSKI (Switzerland)
  • Cherie Leonard - Sr. Insights Director - Head of North America Insights @ COLGATE - PALMOLIVE(USA)
  • Bilge BALCI - Director, Insights & Analytics @ VECTURA FERTIN PHARMA (Switzerland)
  • Oana Leonte - former Marketing Director @ PUMA (Germany)
Photo Joanna Dumont

Danone (France)

VP Global Strategy and Insights

10:20 - 10:50

Keynote presentation:

"Foster Insights-driven TikTok Creativity for Brand Success"

Short note on the presentation:

  • Uncover how to leverage TikTok platform power for stronger brand impact & business growth
  • Acquire insights into effective communication tactics on TikTok, as exemplified by Scotch-Brite’s triumph
  • Discover how testing in EyeSee’s realistic replicated social media feed can empower confident and decisive creative strategies
Photo Esteban Ribero

TikTok (USA)

Global Research Leader - Marketing Science

Photo Joris De Bruyne

EyeSee (Belgium)

CEO

10:50 - 11:20

Panel discussion:

"How insights-driven approaches are empowering marketers to optimise campaigns and drive personalised experiences"

Moderator:

Raquel Navarro-Prieto - Insights GM at Portfolio Strategy and Market Analysis @ ROCHE (Spain)

Panellists:

  • James Sallows - Global Head of Marketing Effectiveness @ the LEGO group (UK)
  • Nendra van Wielink - former Director, Global Media @ KRAFT HEINZ (Netherlands)
  • Olga Komleva - Marketing Director @COLGATE-PALMOLIVE (Switzerland)
  • Anna-Sterre Mees - Global Director Intelligence & Marketing Strategy @ PHILIPS (Netherlands)
  • Arnaud Debia - Global Creative Development Director @Ipsos (Switzerland)
Photo Raquel Navarro-
Prieto

ROCHE (Spain)

Insights GM at Portfolio Strategy and Market Analysis

11:20 - 11:50

Keynote presentation:

"How AI solutions improve human creativity for maximum sales impact"

Short note on the presentation:

  • The intersection of AI and art for creative excellence.
  • How Mars built a culture of Advertising Effectiveness.
  • The role of Attention and Emotions in Advertising.
  • The future of creativity testing in the age of AI.
Photo Sorin Patilinet

MARS (Netherlands)

Senior Director Global Marketing Effectiveness

11:50 - 13:00

Lunch. Snacks & Networking

13:00 - 13:30

Panel discussion:

"Profitable Insights: Transforming the Insights Function from Cost Center to Driver of Value Creation"

Moderator:

Gera Nevolovich, President @ Hotspex (USA)

Short note on the panel:

  • Problems and Opportunities. From the increasing complexity for today’s brand owners and builders to the non-linear journey of today’s consumers, we’ll explore the critical need to flip the script on the insights function.
  • Accountability and Structure. Pointing out the elephant in the room (the role blending of insights), we’ll debate the relevance of insights as a standalone function versus its integration within multifunctional teams.
  • Value Creation and Impact. Success and war stories that help to categorize things insights does from big prize and no-brainers to make-work and noise.

Panellists:

  • Tiphany Yokas Sr Director Category & Regional Brands Insights and Strategy at Mondelez International
  • Katja Maggio Senior insights roles formerly at P&G, Coty, and JDE Peets (Netherlands)
  • Flemming von Thygesen SVP Consumer Insights & Strategic Brand Planning @ PVH (Netherlands)
Photo Gera Nevolovich

Hotspex (USA)

President

13:30 - 14:00

Panel discussion:

"Leading From the Front: Insights & analytics to ignite global brand building"

Moderator:

Elaine Rodrigo - Chief Insights & Analytics Officer @ Reckitt

Short note on the panel:

  • Explore the intersection of creativity, sustainability, innovation, and the transformative power of data and AI in shaping brand narratives and strategies that foster meaningful connections in an ever-evolving market landscape.

Panellists:

  • Fenny Leautier, Global Senior Director Consumer Insights, Personal Health @ Philips (Netherlands)
  • Ritanbara Mundrey CH-Konolfingen - Global Head of Innovation & Insights for Dairy @ NESTLE (Switzerland)
  • Shane Hanson - Associate Director / GM Insights & Innovation @ PANASONIC (Germany)
  • Emma Jones - Head of insights @ eBay (UK)
  • Christian Niederauer - Global Insights, Consumer Affairs @Colgate-Palmolive (USA)
Photo Elaine Rodrigo

Reckitt (UK)

Chief Insights &
Analytics Officer

14:00 - 14:30

Panel discussion:

"Beyond the Buzz: Using Gen Z Insights to Create Balanced Generational Marketing"

Short note on the panel:

  • Generational marketing is becoming more polarised, but the middle ground between the two camps seems to be overlooked.
  • This session navigates the tension between embracing age as a crucial variable and transcending generational stereotypes, offering practical insights to bridge the gap in marketing approaches.
  • GWI proposes to slice and dice the Gen Z global audience in ways not often seen, particularly in terms of the interplay between their global online culture and more traditional cultural or geographic factors and explore if Gen Z actually walks the talk.

Panellists:

Photo Jason Mander

GWI (UK)

Chief Research Officer

14:30 - 15:00

Panel discussion:

"Insight as Currency: Empowering Decision-Making at Scale"

Moderator:

Joy Eckhoff - Director Customer Advocacy @Stravito

Panellists:

Photo Joy Eckhoff

Stravito (Germany)

Director Customer Advocacy

15:00 - 15:30

Panel discussion:

"The bull case vs the bear case: insights has driven creativity and will do so even more using AI or insights is falling short?"

Short note on the panel:

Discover how insights can ignite or stifle creativity in this dynamic panel of industry experts. We’ll dive into the thrilling intersection of data and innovation, revealing how insights can either supercharge your creative engine or throw a wrench in the works. With a forward-looking lens, we'll explore cutting-edge technologies set to revolutionize the role of insights in sparking creativity. Walk away with a clear understanding of how to harness insights for commercial success, avoid common pitfalls, and leverage tech to elevate creativity to new heights

Moderator:

Alex Hunt - CEO @ Behaviorally (USA)

Panellists:

  • Stephan Gans - SVP Chief Insights and Analytics Officer at PepsiCo (USA)
  • Francky David - Senior Executive, Insights, Strategy & Competitive Intelligence @ Nestlé (Switzerland)
  • Nicole Umana - Global Agile Innovation Human Intelligence Director @ Mars (UK)
  • Jennifer Picard - Global Insights Transformation Lead @ Sanofi Consumer Healthcare (France)
Photo Alex Hunt

Behaviorally (USA)

CEO

15:30 - 16:00

Coffee break

16:00-16:20

Keynote presentation:

"Navigating the Future with Strategic Intelligence"

Short note on the presentation:

  • The role of strategic intelligence capability in Lufthansa Innovation Hub
  • Our approaches to detect early signs of emerging trends
  • Intelligence-as-a-service: delivering continuous and meaningful insights directly to the user's inbox
Photo Dr. Ivan Terekhov

Lufthansa Innovation (Germany)

Global Director Research and Intelligence

16:20 - 16:50

Panel discussion:

"Future of insights industry: what to expect and how to own it"

Moderator:

Liubov Ruchinskaya - Founder @ Insights Lighthouse (Switzerland)

Panellists:

Photo Liubov Ruchinskaya

Insights lighthouse (Switzerland)

Founder

16:50 - 17:10

Lightning Talk:

"How AI’s first Neural Foundation Model trained with multimodel neuropsychological data empower people with severe motor disabilities to (re) gain a form of autonomy and (re) join the workforce"

Photo Oliver Oullier

Inclusive Brains (France)

Impact Neuroscientist, Co-founder & CEO

17:10 - 17:40

Panel discussion:

"AI: hype vs impact"

Panellists:

Photo Valentina Tarchinskaya

COLGATE-PALMOLIVE (Switzerland)

Chief Legal Marketing Officer Europe & Africa Eurasia

18:00 - 18:30

Panel discussion:

"Leadership perspective on how to establish people centricity to drive business growth"

Moderator:

Liubov Ruchinskaya - Founder @ Insights Lighthouse (Switzerland)

Panellists:

Photo Liubov Ruchinskaya

Insights lighthouse (Switzerland)

Founder

18:30 - 19:00

Panel discussion:

"Diversity Matters:Success Stories of Women Leaders who Unlocked Business Potential"

Moderator:

Liubov Ruchinskaya - Founder @ Insights Lighthouse (Switzerland)

Panellists:

  • Stacie M. de Armas - Senior Vice President, Diverse Insights, Intelligence & Innovation @ Nielsen, WEF delegate 2023 (USA)
  • Dr Anino, Founder 100 women @ Davos (France)
  • Kimfer Flanery-Rye - Founder, Principal DEI and Culture Practitioner @ Inclusion Equals (USA)
  • Ariadne Oliveira - Global SVP Retail Hair Division @ Wella company (Switzerland)
  • Umi Patel - VP Consumer Insights & Analytics @ PepsiCo (USA)
Photo Liubov Ruchinskaya

Insights lighthouse (Switzerland)

Founder

19:00 - 21:30

Canapé & Cooking show & Network

Moderator:

Pranjal Sharma - Economic Analyst, Advisor and Author, WEF delegate (India)

Life music - Fuat Sunay saxophonist, multi-instrumentalist, composer, and captivating showman

event speakers

Kimfer Flanery-Rye 

Photo

Inclusion Equals and The
FBomb Breakfast Club

Founder and CEO

LinkedIn

James Sallows

Photo

HALEON

Global Head

LinkedIn

Joanna Dumont

Photo

DANONE

VP Global Strategy and Insights 

LinkedIn

EUGENE ROYTBURG

Photo

CLOVERPOP

CEO

LinkedIn

TOM NOLLAU

Photo

GUSTAVO GUSTO

Director Media

LinkedIn

TIZIAN BONUS

Photo

APPINIO

Chief Revenue Officer

LinkedIn

Vesna Hajnšek

Photo

SWAROVSKI

Sr Data Intelligence Expert

LinkedIn

Bilge BALCI

Photo

VECTURA FERTIN PHARMA LABORATORIES 

Director, Insights & Analytics

LinkedIn

Olga Komleva

Photo

COLGATE-PALMOLIVE

Senior Marketing Executive

LinkedIn

Pranjal Sharma

Photo

Economic Analyst, Advisor
and Author

LinkedIn
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event location

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Majestic hotel, Cannes

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Our reviews

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“Had a fantastic time at
the Insights Lighthouse
event:“

"The power of insights to foster creativity" - as part of the Cannes Lions International Festival of Creativity.

Last, BIG THANKS to Dr. Liubov Ruchinskaya for bringing such a diverse community together and to the whole Insights Lighthouse team to deliver this event in such a professional manner.“

Consumer Insights Lead @ LOGITECH

Sergio Benavent

LinkedIn
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“The inaugural
#InsightsLions2024 at
Cannes Lions International
Festival of Creativity has
been truly inspiring.“

“It's such an exciting time to be in Insights- let's seize the moment and live out our ambition to put the consumer at the heart of all business decisions!“

Head of Insights EBAY

Emma Jones

LinkedIn
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“I'm happy to share my
gratitude to Dr. Liubov
Ruchinskaya for“

“setting-up the Insights Lighthouse event at Cannes Lions International Festival of Creativity.

The impact equation is still a puzzle for everyone. As the world complexifies, as the stacks become more and more sophisticated, it is still extremely challenging to design capabilities and process that consistently generate true impact at scale.

All in all, what a blast. Impressive level of talents, energy, and content.“

Founder & CEO at Descartes & Mauss 

Maurice NDiaye

LinkedIn
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“You think Cannes Lions
International Festival of
Creativity is all about
creativity?“

“Only partially right. Beyond that it was heavily fuelled with AI, tech and analytics this year.

I was thrilled to see so many from the insights & data analytics community present in Cannes. I strongly believe it’s a sign of how important this group is in today’s world of data & AI.“

Global head Consumer Market Intelligence  BEIERSDORF

Anna Fordkort

LinkedIn
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event posts

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Out-of-the-Box Thinking Drives
Real-World Impact

In our session on unlocking brand growth, Tizian Bonus highlighted a standout moment from Gustavo Gusto’s journey: when creativity and courage took the lead in product testing. 

Read more
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Reflecting on Purpose to Drive
Bold Transformation

In 2014, as Satya Nadella took the helm at Microsoft, the company faced a critical juncture. With its original mission of “a PC in every home and on every desk” nearly achieved, the question became: What’s next?

Read more
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Get a sneak peek of the #keynote presentation delivered by Joanna Dumont - Consumer Market Insights Executive, Board Advisor at Insights Lighthouse

The presentation was prepared in collaboration with Eugene Roytburg Ph.D. and the Cloverpop was one of the event sponsors.

Read more
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Get a Sneak Peek from the Panel:
The Future of Insights!

Michael Nevski envisions an exciting future for research with
generative AI, recognizing the tremendous opportunities it
presents for enhancing efficiency. 

Read more
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Reflecting on an inspiring week at the Cannes Lions
International Festival of Creativity.

Attended by our CEO Maurice NDiaye to partake in
important conversations surrounding AI and strategy, and
proudly sponsored by Descartes & Mauss and others.

Read more
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Get a sneak peek from our event at Cannes during
Cannes Lions International Festival of Creativity

We have approved 255 professionals out of 750
received requests, and 133 professionals registered on
the same day, with 85 staying in the room.

Read more
More posts